Our Vision

To influence people in a positive way, bring positive transformation into every aspect of people’s lives by sharing the knowledge we have for beauty, skincare and body in general and by sharing our passion of keeping our world a beautiful place.

Our Mission

To get safe, natural, non-toxic, skin-friendly and multitasking products into the hands of everyone, to educate and give back to the community

We would like to help create a new way of thinking about natural health and beauty. Not many people really think about what they put in their body or on their skin and the importance it plays on their health and immune system. We believe that our health and state of our body is directly related to the way we live. Healing and keeping our minds and body healthy using clean ingredients free from toxins not only helps keep us fit but also the world we live in.

Our Products

There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry. When it comes to the personal care industry, companies are allowed to use harmful ingredients and make their own judgments about safety, we are constantly exposed to toxic chemicals — whether it’s in the shower, while we clean our kitchens at home, etc. What’s worse is that there are harmful ingredients in many popular products we put on our bodies and on our kids’ bodies every single day, day after day. However, we don’t agree to compromise our health by using those products. There comes our idea to devote our expertise to help make the world healthier, along with safer products you can trust. Because we all deserve better.

We believe the life force of plants and the essence of nature help balance all of us into harmony. We believe that when we are in balance, our skin glows, our eyes sparkle, and we are full of energy and vitality. From infancy to adulthood, we believe that beauty lies in that balance. Our purpose is to cultivate beauty. We are committed to supporting your overall wellbeing and beauty, and that of every person who comes into contact with us. We strive for each of us to cultivate beauty in the world, for ourselves, for our children and the future of our planet.


Our values

Being ethical, honest and transparent with each other and our customers in all parts of our business is a priority to us, be it in how we work, how we deal with and treat others or in the goods we offer. We devote our effort to offering fantastic products that are great for you in every way, and latest knowledge how to maintain a healthy body and a sustainable way of living. We want to empower people to have the ability to create something truly special in their lives, being open to new ideas, be it beauty, health, work-life, family-life, possibilities and even challenges to make our lives better and to grow as a community.

Educational videos

Plant vs Mineral Oil

We do not offer products that contain mineral oils in cosmetics and body care products – and for us that’s more than a point of principle. There is a lot of misleading information about Mineral Oil, where this by-product of petrochemical industry is presented as ‘natural’, because it originates in the earth. Our major concern about mineral oil is that the oil itself is inert – with little smell or colour and without active ingredients. That means it doesn’t add anything to the body care product, and in fact can even clog pores, sitting on the skin’s surface and preventing it from breathing.

By contrast, organic plant oils have active properties which work well with human skin on a variety of levels, for example oil from sesame and sunflower seed kernels, almond and olive oil, and some precious oils from plants like pomegranate, evening primrose and rose, can offer useful benefits for various purposes – for absorption, for kindness to inflamed or damaged skin areas, or for extra nutrients which help older skins. We really appreciate plant oils and, for us, mineral oils just don’t match up to what your body needs.

No animal testing | Cruelty free

The products and brands you find on this web page are definitely cruelty free. We make sure to followup on the brands’ policies and that they stay true to the cruelty-free principle.